Unless you haven’t been paying any attention to the current online marketing landscape, you’d know that the only way to get noticed on the worldwide web is through smart, modern search engine optimization techniques. Social media advertising, content marketing, and a slew of other inbound marketing strategies are crucial to drawing the attention of the more than two billion people now using the internet for all their needs.
Of course, especially if you run a small business, having the time, money, or manpower to put into an in-house inbound marketing campaign seems nearly impossible. That’s where an inbound marketing company can help. Assuming you can find a reputable inbound marketing company, you’ll be able to take advantage of all the most cutting edge organic search engine optimization techniques, for a fraction of the price of doing it in house.
How to Choose an Inbound Marketing Company That Fits Your Needs
- Shop Around
- Know the Difference Between Reasonable and Unattainable Promises
- Ask for a Recommendation from within Your Professional Network
- Familiarize Yourself with the Basics of SEO
As Forbes writes, in many ways, choosing an inbound marketing company is no different than choosing any other type of contractor to help your business. You should meet with multiple businesses, comparing their strategies, strengths and weaknesses, and pricing. Doing so, you’ll be able to make the most educated decision possible.
You’re going to hear a lot of rhetoric when searching for a reputable marketing firm. As Search Engine Journal so sagely suggests, you’ll need to know when you’re being promised things a firm can actually deliver on, or if you’re just being sold a line for the sake of the company earning a new customer. For example, any company that guarantees the top spot in Google is either delusional or knowingly lying to you.
Contacting the men and women you went to school with, other people in your professional network, or even former employers and asking for a recommendation for a great marketing company, as the National Federation of Independent Business points out, can be a really great way to find a solid firm. At the very least, it will save you the trouble of having to Google prospective hires until you’re blue in the face.
As Google itself recommends, the worst position you can be in when trying to choose an SEO firm is one of ignorance. Now, you doubtlessly lack the time to truly become an expert on web marketing, but if you can take a few hours between now and meeting with inbound marketers you’re considering to learn the basics — like what counts for unethical marketing practices — you can make a better choice.
Do you specialize in modern web search optimization? What tips would you give a business owner trying to find reputable inbound marketing services? Share your expert opinion with us in the comment section below! Good refereneces.