In today’s world, the internet is ubiquitous. And more and more frequently, consumers are using the internet to find and research the products and services that they want and need. Therefore, internet marketing is essential. Keep in mind that the two most common features used by internet users are search engines and email. Therefore, effective internet marketing should ideally concentrate in these areas.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that the vast majority of internet users begin their online experience with a visit to a search engine? Or that nearly 100 billion searches are preformed each and everyday? And furthermore, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company
And lastly, don’t forget about the benefits of email marketing. Email marketing can be a great way to reach current costumers and ensure there loyalty and it can also be a great way to attract new customers. Like with SEO, you might want to consider outsourcing email marketing efforts. For example, you might want to look into private label email marketing such as White Label email marketing. Overall, internet marketing, including SEO and email marketing, are essential.