Believe it or not, blogging is one of the most important local search engine optimization strategies you need to be using as a small business owner. Sites that blog have 434% more indexed pages, and 97% more links, which means that they rank much, much higher on search engine result pages. The higher you rank, the more traffic you get. The more traffic you get, the more business leads you have. The more business leads you have, the more revenue you can generate.
Essentially, the more you blog, the higher the profits.
The only trouble is that you don’t know the first thing about writing a local SEO blog. How can you effectively implement this most crucial of all local SEO strategies if you don’t even know the first thing about writing web content?
Easy. Here are a few blogging tips from some local SEO experts to help you get started.
Write the Content People Want to Read.
It’s simple supply and demand. If there’s content that people want to read, they’re going to go out and find it. Case in point, you wanted to know a little bit more about local SEO blogging, and here you are. So, think about the kinds of questions your clients would like answered. If you were a roofer, you could write about the most cost efficient building materials. If you sold remotes, you could write a how-to-guide on programming a new one. The possibilities are endless. Use your local SEO blog to share your knowledge and show your industry authority.
Participate in the Conversation.
If people start commenting on your local SEO blog, you should respond. It’d be rude to ignore them. If they compliment you and thank you for sharing, then you should thank them for their kind words. If they have questions, you should respond. This adds more value to your blog, and will generate more participation.
Use Some Visual Content.
Although the books we read as adults don’t have pictures, the blogs we read should. You can use pictures to break text up, making it easier to read; to convey information more easily, since the brain processes visuals 60,000 times faster than text; and simply to make your blog more enjoyable. People like pictures, so give them some. It’s best to use infographics and high quality professional photography, but stock photos are okay.
If anything on this local SEO guide was confusing, please feel free to ask any questions you may have in the comments. Find more on this here.